Client Brief – Media Platform

General Details
Which country is the client based in?*
This will dictate which version of terms and conditions the client receives in their client brief.
- Australia
- New Zealand
Marketing Consultant Name*
Marketing Consultant Email*
Marketing Consultant Phone Number:*
Account Name:*
This should be the name of the account.
Advertiser's Website:*
Advertiser's Full Name:*
Name of the primary contact.
Advertiser's Full Address*
Street Address Address Line 2 City State/Territory Postcode Country
Advertiser's Phone Number*
Please enter the best contact number for the advertiser.
Main Advertiser Contact Email:*
Please enter the best email address to contact the client on.
Advertiser Success Metrics*
For example: This client expects to get at least 10 calls per cycle at max $30 per lead. These will be discussed in the Intro Call.
Solution(s)*
Select required solutions. An Ad Tracker Booking ID must also be included in the Campaign Name for each Solution during setup in Media Platform.
- Client Centre with Lead Engagement (Edge)
- Custom GDN Display
- Custom Facebook
- Custom Solution – Not Specified
- Display Creative Service
- Facebook Lead Ads
- Facebook Retargeting
- Facebook Website Clicks
- Search
- SEO
- Shopping Ads
- Social – FB Conversions
- Social – Smart Optimisation
- Targeted Display
- TotalLiveChat
- TotalTrack
- Video Creative Service
- YouTube
- Website
Please only enter Custom Solutions if your client is in Key/Executive tiers. Please note: This solution is not the same as Social – Smart Optimisation product. If you have any questions about the difference please reach out to Andy Barnard.
How many Search campaigns are you entering?*
If you are entering more than 3, please contact your technical specialist.
Has this client advertised with Media Platform in the past?*
- New Client
- New campaign for existing client
- Returning Client
- Re-Key/Re-Enter
Existing/previous campaign details
List CIDs for previous or existing Search campaigns as well as their main focus. If more than 8, please add remaining in the additional comments section.
Campaign CID(s) Campaign(s) Focus Existing or Previous What needs to be done differently?
Is the advertiser self-serving?*
Does the advertiser have their own search campaigns currently running which will not be stopped prior to this campaign going live?
- Yes
- No
Are there any double-serving risks?*
Please write details on the advertiser’s self-serving campaign such as focus and target area. Please note that any risks of double serving can result in denial of campaign build.
Elements from self-serving campaign to consider?
Are there any elements from their own (non-Media Platform) Adwords campaign that you want us to consider?
Privacy Policy:
Please provide the privacy policy on the client’s website. This is required for all websites. An example template can be found here (AU).
Tracking
How are we tracking these campaigns?*
- Code (recommended)
- 3PP
- No Tracking
Can we start your campaign on 3PP until Code (Capture Code) is installed?*
3PP is used as an alternate tracking method if Code is absent or not correctly implemented upon provisioning the campaign. (i.e. the ads would be displayed using a 3PP domain such as www.MediaPlatform.biz rather than www.MediaPlatform.com.au.)
- Yes
- No
This field is hidden when viewing the form
3PP Warning
3PP is used as an alternate tracking method if Code is absent or not correctly implemented upon provisioning the campaign. (i.e. the ads would be displayed using a 3PP domain such as www.MediaPlatform.biz rather than www.MediaPlatform.com.au.)
Will the client be using Google Analytics as a reporting tool for campaign success?
Has Media Platform been provided with Analytics access?
Does the Advertiser have a specific UTM string naming requirement?*
Media Platform will use it’s own set of UTM strings if no specific terms are provided by the advertiser.

Search Campaign One
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Campaign Budget:*
Ad Groups/Focuses:*
These focuses will be used to build the ad groups in the campaign. Please enter ONLY one focus per line, and ensure the primary focus is on line one. This should only include the main things the client wants to focus on with this campaign, not every service that may be listed on their website.
Product/service to promote: Average sale value $ Priority
Campaign Objectives:*
What are the desired outcomes the client would like to see with this campaign? Why did the client make the decision to run this campaign? The objective of a Search campaign should always be to drive Leads.
Good: more enquiries for air-conditioning sales instead of repairs
Bad: client wants to grow business
Advertiser Expectations:*
If you have discussed the expected volume of leads from the campaign with the advertiser, please indicate here.
- Yes
- No
Client Contact Expectations*
How many contacts the client expects to receive per cycle.
Target Start Date:*
Requested Start Date:*
If the client has requested a specific start date please list it here. If it is outside the SLA’s it can’t be guaranteed. The campaign will not go live prior to this date.
DD slash MM slash YYYY
Would you like to bid on the business name?*
Bidding on a client’s business name can have many benefits, including better visibility in the SERP and ensuring you don’t lose clicks to competitors.
- Yes
- No
Specific Requirements for the UTM String:
List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = MediaPlatform; Medium = our product type e.g. ppc, cpm; Name = campaign name) For additional help, please see Emma Kendrick.
Please keep utm names in lower case.
Source Medium Campaign Name
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Campaign Comments:*
Is there anything else that has been discussed with the client that we should know?
Targeting
Note: When describing the region, please do NOT put “surrounding” or “metro area”, provide the actual name of the geolocation.
Campaign Targeting:*
What is the targeting area for the Search campaign? For city targeting, multi-radial, or postcode targeting please select “other”.
- National
- State/Regional
- Radius
- Other
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Please note that for some campaigns, city targeting is more appropriate than radius targeting. This will be automatically changed if required.
Link To Radius Tool
Provide Radius in KM:*
Please enter a number from 0 to 100.
Click Here for Radius Tool
Central Point of Radius:*
Provide the address of the central point to the radius. The advertiser’s physical address should normally be located in the radius, but the center point can be anywhere in the target area.

Street Number Street Name City / Suburb State / Province Postal Code Country
State(s) to Target:*
Enter the single or multiple states to target for the campaign.
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Bay of Plenty
- Canterbury
- Gisborne
- Hawke’s Bay
- Manawatu-Wanganui
- Marlborough
- Nelson
- Otago
- Southland
- Taranaki
- Tasman
- Waikato
- Wellington
- West Coast
Select Country:*
Select Other Country:
Country
Other targeting:
Please describe the targeting requirements for this campaign.
Primary Geo:*
What is the main city or suburb to target? This city/suburb will be concatenated with the majority of keywords. Ex: Plumber Sydney, dentist Brisbane, veterinarian Melbourne
Secondary Geos:*
What are the secondary city/suburb locations to target? These will be concatenated with keywords that have the highest amount of search traffic.
Areas/Locations NOT to Target:*
Are there any city/suburb locations to be excluded from the keyword set? These would be areas close to the client’s target area that they DO NOT serve. These will be included as negative keywords in effort to prevent traffic from these areas.
List any exclusions required WITHIN the targeted area:
List states, cities or post codes to exclude. Targeting is set to target only people within the target area unless otherwise specified.
Additional Info:
The following sections are not mandatory.
Your Marketing Expert will build the campaign according to Google, Bing and Media Platform’s best practice standards. Only include Must-Have information in these
- Select All
- Keywords/ Negs
- Text Ads
- Ad Extensions
- Ad Scheduling
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Must Have Keywords & Negs
Must-have Keywords:
Avoid broad/research based traffic (i.e. broad terms such as mechanic, lawyer, dog kennel, apartments and research-based terms such as ideas, price, info, advice)
Keyword
Must-have Negative Keywords:
Block search terms from trigging ads. Is there anything the client does not want to / should not show for? Are there any competitor names we should include?
Negative Keyword
Keywords / Negs Provided Separately?
- I will be attaching keywords / negs list (excel format) in Campaign Central

Text Ads
Be sure to use the ETA Preview Tool for character limitations

Example
Header 1: Find Men’s Hiking Shoes (30 char)
Header 2: Prepare For Outdoor Adventures (30 char)
Description: (80 char) Free Next Day Delivery Aus Wide. Wide Range Of Options To Suit Your Budget.
Path 1: Mens_Shoes (15 char)
Path 2: Australia (15 char)
How many Ad Groups are you writing the Text Ads for?
Note that Ad Groups must correspond to the same order as Ad Group section if provided. e.g. Ad Group 1 in Ad Group section is also Ad Group 1 in Text Ad section.
- 1
- 2
- 3
- 4
- 5
- More
Please contact Andy Barnard if more than 5 Ad Groups are required.
Ad Group 1
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 1
Header 1 Header 2 Header 3 Description Description 2 Path 1 Path 2
Ad Group 2
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 2
Header 1 Header 2 Description Path 1 Path 2
Ad Group 3
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 3
Header 1 Header 2 Description Path 1 Path 2
Ad Group 4
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 4
Header 1 Header 2 Description Path 1 Path 2
Ad Group 5
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 5
Header 1 Header 2 Description Path 1 Path 2

Ad Extensions
Call Out Extensions (Max 25 Char)
What are callout extensions?
Structured Snippets (Max 25 Char)
What are structured snippets?
Sitelink Extensions
What are sitelink extensions?
Sitelink Name (Max 25 Char) Sitelink URL

Ad Scheduling
Ad Scheduling
Please enter the times below where you would like the ads to show. Note that the time will be added considering the campaigns location. If this is a national campaign, ad scheduling is applied using Sydney time.
Day Of the Week Start Time End Time

Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
Total Number of Tracking Numbers Required*
Select the number of tracking numbers required. If selecting 6+, please see Emma Kendrick for more information.
Is Call Recording required?*
Please confirm whether the client would like to record their calls.
- Yes
- No
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.

Search Campaign Two
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Campaign Budget:*
Campaign Focus:*
What is the primary focus of this campaign? Please enter ONLY one focus per line. This should only include the main things the client wants to focus on with this campaign , not every service that may be listed on their website.
Product/service to promote Average sale value $
Key Objectives:*
What are the desired outcomes the client would like to see with this campaign? Why did the client make the decision to run this campaign?
Good: more enquiries for air-conditioning sales instead of repairs
Bad: client wants to grow business
Advertiser Expectations:*
If you have discussed the expected volume of leads from the campaign with the advertiser, please indicate here.
- Yes
- No
Client Contact Expectations*
How many contacts the client expects to receive per cycle.
Target Start Date:*
Requested Start Date:*
If the client has requested a specific start date please list it here. If it is outside the SLA’s it can’t be guaranteed. The campaign will not go live prior to this date.
DD slash MM slash YYYY
Would you like to bid on the business name?*
Bidding on a client’s business name can have many benefits, including better visibility in the SERP and ensuring you don’t lose clicks to competitors.
- Yes
- No
Specific Requirements for the UTM String:
List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = MediaPlatform; Medium = our product type e.g. ppc, cpm; Name = campaign name) For additional help, please see Emma Kendrick.
Please keep utm names in lower case.
Source Medium Campaign Name
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Campaign Comments:*
Is there anything else that has been discussed with the client that we should know?
Targeting
Campaign Targeting:*
What is the targeting area for the Search campaign?
- National
- State/Regional
- Radius
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Please note that for some campaigns, city targeting is more appropriate than radius targeting. This will be automatically changed if required.
Link To Radius Tool
Provide Radius in KM:*
Please enter a number from 0 to 100.
Central Point of Radius:*
Provide the address of the central point to the radius. The advertiser’s physical address should normally be located in the radius, but the center point can be anywhere in the target area.

Street Number Street Name City / Suburb State / Province Postal Code Country
State(s) to Target:*
Enter the single or multiple states to target for the campaign.
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Bay of Plenty
- Canterbury
- Gisborne
- Hawke’s Bay
- Manawatu-Wanganui
- Marlborough
- Nelson
- Otago
- Southland
- Taranaki
- Tasman
- Waikato
- Wellington
- West Coast
Select Country:*
Select Other Country:
Country
Primary Geo:*
What is the main city or suburb to target? This city/suburb will be concatenated with the majority of keywords. Ex: Plumber Sydney, dentist Brisbane, veterinarian Melbourne
Secondary Geos:*
What are the secondary city/suburb locations to target? These will be concatenated with keywords that have the highest amount of search traffic.
Areas/Locations NOT to Target:*
Are there any city/suburb locations to be excluded from the keyword set? These would be areas close to the client’s target area that they DO NOT serve. These will be included as negative keywords in effort to prevent traffic from these areas.
List any exclusions required WITHIN the targeted area:*
List states, cities or post codes to exclude. Targeting is set to target only people within the target area unless otherwise specified.
Additional Info:
The following sections are not mandatory.
Your Marketing Expert will build the campaign according to Google, Bing and Media Platform’s best practice standards. Only include Must-Have information in these
- Keywords/ Negs
- Text Ads
- Ad Extensions
- Ad Scheduling
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Must Have Keywords & Negs
Must-have Keywords:
Avoid broad/research based traffic (i.e. broad terms such as mechanic, lawyer, dog kennel, apartments and research-based terms such as ideas, price, info, advice)
Keyword
Must-have Negative Keywords:*
Block search terms from trigging ads. Is there anything the client does not want to / should not show for? Are there any competitor names we should include?
Negative Keyword
Keywords / Negs Provided Separately?
- I will be attaching keywords / negs list (excel format) in Campaign Central

Text Ads
Be sure to use the ETA Preview Tool for character limitations

Example
Header 1: Find Men’s Hiking Shoes (30 char)
Header 2: Prepare For Outdoor Adventures (30 char)
Description: (80 char) Free Next Day Delivery Aus Wide. Wide Range Of Options To Suit Your Budget.
Path 1: Mens_Shoes (15 char)
Path 2: Australia (15 char)
How many Ad Groups are you writing the Text Ads for?
Note that Ad Groups must correspond to the same order as Ad Group section if provided. e.g. Ad Group 1 in Ad Group section is also Ad Group 1 in Text Ad section.
- 1
- 2
- 3
- 4
- 5
- More
Please contact Andy Barnard if more than 5 Ad Groups are required.
Ad Group 1*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 1*
Header 1 Header 2 Description Path 1 Path 2
Ad Group 2*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 2*
Header 1 Header 2 Description Path 1 Path 2
Ad Group 3*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 3*
Header 1 Header 2 Description Path 1 Path 2
Ad Group 4*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 4
Header 1 Header 2 Description Path 1 Path 2
Ad Group 5*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 5*
Header 1 Header 2 Description Path 1 Path 2

Ad Extensions
Call Out Extensions (Max 25 Char)
What are callout extensions?
Structured Snippets (Max 25 Char)
What are structured snippets?
Sitelink Extensions
What are sitelink extensions?
Sitelink Name (Max 25 Char) Sitelink URL

Ad Scheduling
Ad Scheduling*
Please enter the times below where you would like the ads to show. Note that the time will be added considering the campaigns location. If this is a national campaign, ad scheduling is applied using Sydney time.
Day Of the Week Start Time End Time

Tracking – Search Campaign Two
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
Total Number of Tracking Numbers Required*
Select the number of tracking numbers required. If selecting 6+, please see Emma Kendrick for more information.
Is Call Recording required?*
Please confirm whether the client would like to record their calls.
- Yes
- No
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.

Search Campaign 3
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Campaign Budget:*
Campaign Focus:*
What is the primary focus of this campaign? Please enter ONLY one focus per line. This should only include the main things the client wants to focus on with this campaign , not every service that may be listed on their website.
Product/service to promote Average sale value $
Key Objectives:*
What are the desired outcomes the client would like to see with this campaign? Why did the client make the decision to run this campaign?
Good: more enquiries for air-conditioning sales instead of repairs
Bad: client wants to grow business
Advertiser Expectations:*
If you have discussed the expected volume of leads from the campaign with the advertiser, please indicate here.
- Yes
- No
Client Contact Expectations*
How many contacts the client expects to receive per cycle.
Target Start Date:
Requested Start Date:*
If the client has requested a specific start date please list it here. If it is outside the SLA’s it can’t be guaranteed. The campaign will not go live prior to this date.
DD slash MM slash YYYY
Would you like to bid on the business name?
Bidding on a client’s business name can have many benefits, including better visibility in the SERP and ensuring you don’t lose clicks to competitors.
- Yes
- No
Specific Requirements for the UTM String:
List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = MediaPlatform; Medium = our product type e.g. ppc, cpm; Name = campaign name) For additional help, please see Emma Kendrick.
Please keep utm names in lower case.
Source Medium Campaign Name
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Campaign Comments:
Is there anything else that has been discussed with the client that we should know?
Targeting
Campaign Targeting:*
What is the targeting area for the Search campaign?
- National
- State/Regional
- Radius
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Please note that for some campaigns, city targeting is more appropriate than radius targeting. This will be automatically changed if required.
Link To Radius Tool
Provide Radius in KM:*
Please enter a number from 0 to 100.
Click Here for Radius Tool
Central Point of Radius:*
Provide the address of the central point to the radius. The advertiser’s physical address should normally be located in the radius, but the center point can be anywhere in the target area.

Street Number Street Name City / Suburb State / Province Postal Code Country
State(s) to Target:*
Enter the single or multiple states to target for the campaign.
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Bay of Plenty
- Canterbury
- Gisborne
- Hawke’s Bay
- Manawatu-Wanganui
- Marlborough
- Nelson
- Otago
- Southland
- Taranaki
- Tasman
- Waikato
- Wellington
- West Coast
Select Country:*
Select Other Country:
Country
Primary Geo:*
What is the main city or suburb to target? This city/suburb will be concatenated with the majority of keywords. Ex: Plumber Sydney, dentist Brisbane, veterinarian Melbourne
Secondary Geos:*
What are the secondary city/suburb locations to target? These will be concatenated with keywords that have the highest amount of search traffic.
Areas/Locations NOT to Target:*
Are there any city/suburb locations to be excluded from the keyword set? These would be areas close to the client’s target area that they DO NOT serve. These will be included as negative keywords in effort to prevent traffic from these areas.
List any exclusions required WITHIN the targeted area:
List states, cities or post codes to exclude. Targeting is set to target only people within the target area unless otherwise specified.
Additional Info:
The following sections are not mandatory.
Your Marketing Expert will build the campaign according to Google, Bing and Media Platform’s best practice standards. Only include Must-Have information in these
- Keywords/ Negs
- Text Ads
- Ad Extensions
- Ad Scheduling
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Must Have Keywords & Negs
Must-have Keywords:*
Avoid broad/research based traffic (i.e. broad terms such as mechanic, lawyer, dog kennel, apartments and research-based terms such as ideas, price, info, advice)
Keyword
Must-have Negative Keywords:*
Block search terms from trigging ads. Is there anything the client does not want to / should not show for? Are there any competitor names we should include?
Negative Keyword
Keywords / Negs Provided Separately?
- I will be attaching keywords / negs list (excel format) in Campaign Central

Text Ads
Be sure to use the ETA Preview Tool for character limitations

Example
Header 1: Find Men’s Hiking Shoes (30 char)
Header 2: Prepare For Outdoor Adventures (30 char)
Description: (80 char) Free Next Day Delivery Aus Wide. Wide Range Of Options To Suit Your Budget.
Path 1: Mens_Shoes (15 char)
Path 2: Australia (15 char)
How many Ad Groups are you writing the Text Ads for?*
Note that Ad Groups must correspond to the same order as Ad Group section if provided. e.g. Ad Group 1 in Ad Group section is also Ad Group 1 in Text Ad section.
- 1
- 2
- 3
- 4
- 5
- More
Please contact Andy Barnard if more than 5 Ad Groups are required.
Ad Group 1*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 1*
Header 1 Header 2 Description Path 1 Path 2
Ad Group 2*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 2*
Header 1 Header 2 Description Path 1 Path 2
Ad Group 3*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 3*
Header 1 Header 2 Description Path 1 Path 2
Ad Group 4*
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 4*
Header 1 Header 2 Description Path 1 Path 2
Ad Group 5
Focus Unique Selling Point Landing Page
Text Ads – Ad Group 5*
Header 1 Header 2 Description Path 1 Path 2

Ad Extensions
Call Out Extensions (Max 25 Char)
What are callout extensions?
Structured Snippets (Max 25 Char)
What are structured snippets?
Sitelink Extensions
What are sitelink extensions?
Sitelink Name (Max 25 Char) Sitelink URL

Ad Scheduling
Ad Scheduling
Please enter the times below where you would like the ads to show. Note that the time will be added considering the campaigns location. If this is a national campaign, ad scheduling is applied using Sydney time.
Day Of the Week Start Time End Time

Tracking – Search Campaign Three
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
Total Number of Tracking Numbers Required*
Select the number of tracking numbers required. If selecting 6+, please see Emma Kendrick for more information.
Is Call Recording required?*
Please confirm whether the client would like to record their calls.
- Yes
- No
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

SEO
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
SEO Campaign Type
SEO Add Ons
- Topic or Location
- Blog Content
- Single Content Page
- ReachListings
Business Address*
Please provide the complete physical business address – no PO boxes.

Street Number Street Name City / Suburb State / Province Postal Code Country
Does the client have a separate mailing address?*
- Yes
- No
Mailing Address
Please provide the complete physical business address – no PO boxes.

Street Number Street Name City / Suburb State / Province Postal Code Country
How many business locations does the client have?*
What is the company’s main business phone number?*
What is the company’s website that will be used for the SEO campaign?*
What is the company’s main business email address?*
Business Information
What year was the business created?*
What is the name of the business owner?*
What is the team size?*
Is the business available 24/7?*
What is the company’s operating hours?*
Day Start Time End Time
Is the clients' business affected by seasonality?*
Please tell us your the season, low season, causes etc.
Are they part of a franchise?*
- Yes
- No
What are the client’s primary products or services?*

Product/Service(s)
Which products and services would the client like to promote?*
If different from the primary products and services.
Product/Service(s)
Describe your clients' typical customer:*
Describe the customer that the client is trying to target:*
Competitors
Please list the clients regional competitors:*
Please list at least 3.
Please list the clients online competitors:*
Please list at least 3.
Competitor Website URL
What is the clients' unique selling point / point of difference from their competition?*
Website & Tracking
Has Google My Business been set-up or claimed?*
- Yes
- No
Has Media Platform been granted manager access to Google My Business?*
- Yes
- No
Which CMS is the website on?*
WordPress etc.
Does the client have more than one domain/subdomain?*
Ie does the client have more than one URL associated to their business.
Does the client have a website developer?*
- Yes
- No
Has the client informed their website developer about Media Platform’s involvement in their website?*
- Yes
- No
Does the client give Media Platform permission to contact your developer directly?*
- Yes
- No
Web Developer Name:*
Web Developer Email Address:*
Web Developer Phone Number:*
SEO History
Has the client run an SEO campaign before?*
- Yes
- No
If so, why did it stop?*
What are the clients' expectations of SEO?*
Primary Target Area – SEO*
Neighbourhood Town City
Are blogs part of the package – SEO
- Yes
- No
Does the client have an active blog?
- Yes
- No
What is the blog URL?*

Targeted Display
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Budget:*
Primary Landing Page:*
Campaign Goal(s):*
Please select one or more of the following goals for optimisation purposes.
- Branding
- Targeted Website Visitors
- High-Priority Page Views
- Foot Traffic
- Form Submissions
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
High-Priority Page URLs:*
Please list the URLs that correspond to high-priority pages on the advertiser’s website outside of the homepage.
Tactic(s):*
If you would like the campaign build team to select the tactic mix, please select only Choose For Me. Otherwise, select tactics you would like to use (keep in mind: $500 per tactic).
- Choose For Me
- Run of Network (Awareness)
- Site Retargeting
- Lookalikes
- Search Retargeting
- GeoFencing
- Event Audience Retargeting
- Keyword Contextual
- Category Contextual
- Custom Whitelist or Blacklist
Reference Keywords:*
In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.
Event Audience Retargeting Details:
Please list the details for the event(s) – Event Name, Start Date, End Date and Time Zone etc.
Please download and complete this template and upload in Campaign Creation.
No. of GeoFences Requested:*
Please enter a number less than or equal to 1500.
Specific number of days for GeoFence segment:*
If the advertiser wishes to retarget their GeoFence for a specific period of time, please select below. If nothing is selected, a 1-month window is the default.
GeoFence Strategy Selection*
Please specify which strategy you would like to employ for the GeoFence tactic.
- Standard GeoFence
- Addressable GeoFence
- Both
Please provide targeting requests (for all tactics outside of GeoFence) below.
IP Targeting:*
What is the targeting area for the campaign?
- National
- State/Regional
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Select Country*
Select Other Country
Country
State(s) to Target*
Enter the single or multiple states to target for the campaign.
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Bay of Plenty
- Canterbury
- Gisborne
- Hawke’s Bay
- Manawatu-Wanganui
- Marlborough
- Nelson
- Otago
- Southland
- Taranaki
- Tasman
- Waikato
- Wellington
- West Coast
Do you want to include CRM retargeting in this campaign?*
Please note this tactic requires off-platform data collection and setup, as well as a list of at least ten thousand CRM contacts.
- Yes
- No
Specific Requirements for the UTM String:
UTM strings require a source, medium and name. (E.G. Source = MediaPlatform; Medium = our product type e.g. Search, Retargeting; Name = campaign name) For additional help, please see Emma Kendrick.
Source Medium Name
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Tracking – Targeted Display
Web Event Tracking
Specific CVTs to Track:*
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
Total Number of Tracking Numbers Required*
Select the number of tracking numbers required. If selecting 6+, please see Emma Kendrick for more information.
Is Call Recording required?*
Please confirm whether the client would like to record their calls.
- Yes
- No
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, additional charges may occur when terminating to a mobile number.
Tracking Number Type*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix
Please add phone prefixes your client has requested.

YouTube Advertising
Booking ID
Budget:*
Please note this is the budget per cycle.
Please enter a number greater than or equal to 1000.
Initial Cycles:*
Will the ads be scheduled to run during certain times?*
- Yes
- No
Weekday Start Time

Hours :

Minutes

AM/PM
Weekday End Time

Hours :

Minutes

AM/PM
Weekend Start Time

Hours :

Minutes

AM/PM
Weekend End Time

Hours :

Minutes

AM/PM
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Specific Requirements for the UTM String:
E.g. MediaPlatform / Youtube / General
Source Medium Name
Targeting
Note: When describing the region, please do NOT put “surrounding” or “metro area”, provide the actual name of the geolocation.
Location Targeting Type:*
Please select which type of location targeting you are after.
- National
- State/Regional
- Radius
- Postcode
- City
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Select Country:*
Select Other Country:
Country
State(s) to Target:*
Enter the single or multiple states to target for the campaign.
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Bay of Plenty
- Canterbury
- Gisborne
- Hawke’s Bay
- Manawatu-Wanganui
- Marlborough
- Nelson
- Otago
- Southland
- Taranaki
- Tasman
- Waikato
- Wellington
- West Coast
Provide Radius in KM:*
Please enter a number from 0 to 100.
Click Here for Radius Tool
Central Point of Radius:*
Provide the address of the central point to the radius. The advertiser’s physical address should normally be located in the radius, but the center point can be anywhere in the target area.

Street Number Street Name City / Suburb State / Province Postal Code Country
Postcodes:
Please list out all individual postcodes, separating them by a comma.
Cities:
Please list each City on an individual line (also provide state as necessary).
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.
Deompgrahic Targeting: Do you want to ONLY target certain demographics across the campaign?
Please note: excluding audiences reduces the traffic potential. Be careful to only filter out relevant demographics.
- Yes
- No
Gender:
- Male
- Female
Ages:
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
Parental Status:
- Parents
- Non-Parents
- Unknown
Household Income:
- Lower 50%
- Top 50%-40%
- Top 40%-30%
- Top 30%-20%
- Top 20%-10%
- Top 10%
Ad Groups:
Please select the individual ad group/s you would like to run. You’re able to run multiple Ad Groups with different audience targeting.
Please note that Keywords are required for the Custom Intent selection.
- Retargeting
- Lookalike
- Custom Intent (Recommended)
- Affinity Audience
- In Market
- Life Events
- Other – Service Team to Build Out
Audience Details:*
Please provide a description of the audience you would like to target. You can find more information about what to list here.
Custom Intent Audience:
Please provide a list of keywords – this will help Google create an audience of people who are relevant.
Describe Your Audience:
Please describe the audience the advertiser wants to display to.
Ad Details
Ad Video Link:*
Please provide the YouTube URL.
Additional YouTube Video Links:*
Please enter any additional video links separated by a line below.
Advertiser's Website:*
Specific sub-URL to be promoted:*
If the advertiser wishes to target a specific URL, please enter it here.
YouTube ads must run from an advertiser’s YouTube business channel. For information on how to create a channel and upload a video, click here.
Will the client be providing a companion banner ad?*
- Yes
- No
Please add the Video Ad Creative as an Attachment.
Dimensions: 300 x 60
Ad File Types: GIF, JPG, PNG
Ad Size: 150 KB or less
Additional Notes/Instructions:*
Please enter any additional information regarding the campaign here.

YouTube Tracking
Display campaigns will likely have very few contacts due to the nature of the campaign.
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
How many tracking numbers are required?*
If selecting 6+, please see Emma Kendrick for more information.
Is Call Recording required?*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Facebook Website Clicks
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Default Landing Page*
Facebook Page URL*
Please paste the advertiser’s facebook page URL below.
Media Budget per Cycle*
Minimum budget is $300
Please enter a number greater than or equal to 300.
Please specify the gender targeting for this campaign:*
Please specify the target age range:*
Minimum Age Maximum Age
Please list any relevant Interest Categories to aid in creating detailed targeting.*
I have provided at least 4 creatives that comply with Display/Facebook creative guidelines*
- Yes
- No
I have written the ad copy myself*
To comply with best practices, these may need to be adjusted by the Service Team
- Yes
- No
What Ad Placements do you require?
- Automatic placement (recommended)
- Manual placement
Manual Ad Placement Options:
Select where you would like your ads placed below.
- Facebook Feed
- Facebook Right-hand Column
- Facebook Marketplace
- Instagram Feed
- Audience Network
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Specific Requirements for the UTM String:
E.g. MediaPlatform / FacebookWebsiteClicks / General
Source Medium Name
Targeting
Campaign Targeting*
What is the targeting area for the Custom Facebook Campaign?
- National
- State/Regional
- Radius
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Provide Radius in kms:*
Central point of radius:
Provide the central point of the radius. The advertiser’s physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Street name City/Suburb State/Region Postal Code Country
State(s) to target:*
Enter one or more states to target for the campaign.
- Australian Capital Teritory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Waikato
- Bay of Plenty
- Gisborne
- Hawke’s Bay
- Taranaki
- Manawatu-Wanganui
- Wellington
- Nelson
- Tasman
- Marlborough
- West Coast
- Canterbury
- Otago
- Southland
Select Country:*
- Australia
- New Zealand
- Other
Select Other Country:
- Australia
- New Zealand
- Other
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Facebook Website Clicks Tracking
Display campaigns will likely have very few contacts due to the nature of the campaign.
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
Is Call Tracking required for this Campaign?*
This is to use Media Platform’s call tracking technology. Please note that by selecting “no”, zero calls will be reported, and the campaign will not be able to optimise.
- Yes
- No
Call Recording*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
How many tracking numbers are required?*
If selecting 6+, please see Emma Kendrick for more information.
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:*
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Social – Facebook Retargeting
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Primary Landing Page*
Facebook Page URL*
Please paste the advertiser’s facebook page URL below.
Media Budget per Cycle*
Please note the minimum budget is $300.
Please enter a number greater than or equal to 300.
Please specify the gender targeting for this campaign:*
Please specify the target age range:*
Minimum Age Maximum Age
Please list any relevant Interest Categories to aid in creating detailed targeting.
I have provided at least 4 creatives that comply with MediaPlatform creative guidelines*
- Yes
- No
Service Team to update – FB Retargeting*
To comply with best practices, these may need to be adjusted by the Service Team
- Yes
- No
What Ad Placements do you require?
- Automatic placement (recommended)
- Manual placement
Manual Ad Placement Options:
Select where you would like your ads placed below.
- Facebook Feed
- Facebook Right-hand Column
- Facebook Marketplace
- Instagram Feed
- Audience Network
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Specific Requirements for the UTM String:
E.g. MediaPlatform / FacebookRetargeting / General
Source Medium Name
Targeting
Campaign Targeting*
What is the targeting area for the Custom Facebook Campaign?
- National
- State/Regional
- Radius
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Provide Radius in kms:*
Central point of radius:
Provide the central point of the radius. The advertiser’s physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Street name City/Suburb State/Region Postal Code Country
State(s) to target:*
Enter one or more states to target for the campaign.
- Australian Capital Teritory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Waikato
- Bay of Plenty
- Gisborne
- Hawke’s Bay
- Taranaki
- Manawatu-Wanganui
- Wellington
- Nelson
- Tasman
- Marlborough
- West Coast
- Canterbury
- Otago
- Southland
Select Country:*
- Australia
- New Zealand
- Other
Select Other Country:
- Australia
- New Zealand
- Other
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Facebook Retargeting Tracking
Display campaigns will likely have very few contacts due to the nature of the campaign.
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
How many tracking numbers are required?
If selecting 6+, please see Emma Kendrick for more information.
Is Call Recording required?*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Facebook Lead Ads
Please note, this campaign is not designed to generate leads. See Emma Kendrick for any questions.
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Primary Landing Page*
Facebook Page URL*
Please paste the advertiser’s facebook page URL below.
Media Budget per Cycle*
Minimum budget is $300
Please enter a number greater than or equal to 300.
Please specify the gender targeting for this campaign:*
Please specify the target age range:*
Minimum Age Maximum Age
Please list any relevant Interest Categories to aid in creating detailed targeting.*
I have provided at least 4 creatives that comply with Display/Facebook creative guidelines*
- Yes
- No
I have written the ad copy myself*
To comply with best practices, these may need to be adjusted by the Service Team
- Yes
- No
What Ad Placements do you require?
- Automatic placement (recommended)
- Manual placement
Manual Ad Placement Options:
Select where you would like your ads placed below.
- Facebook Feed
- Facebook Right-hand Column
- Facebook Marketplace
- Instagram Feed
- Audience Network
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Does the client have Lead Engagement?*
If no, you will be prompted to submit an email address for where you’d like the lead notifications to be sent.
- Yes
- No
Lead Notification Email Address*
Specific Requirements for the UTM String:
E.g. MediaPlatform / FacebookLeadAds / General
Source Medium Name
Targeting
Campaign Targeting*
What is the targeting area for the Custom Facebook Campaign?
- National
- State/Regional
- Radius
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Provide Radius in kms:*
Maximum radius: 80km
Central point of radius:
Provide the central point of the radius. The advertiser’s physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Street name City/Suburb State/Region Postal Code Country
State(s) to target:*
Enter one or more states to target for the campaign.
- Australian Capital Teritory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Waikato
- Bay of Plenty
- Gisborne
- Hawke’s Bay
- Taranaki
- Manawatu-Wanganui
- Wellington
- Nelson
- Tasman
- Marlborough
- West Coast
- Canterbury
- Otago
- Southland
Select Country:*
- Australia
- New Zealand
- Other
Select Other Country:
- Australia
- New Zealand
- Other
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Facebook Lead Ads Tracking
Display campaigns will likely have very few contacts due to the nature of the campaign.
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
How many tracking numbers are required?
If selecting 6+, please see Emma Kendrick for more information.
Call Recording*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Social – FB SOT
Please note, this campaign is not designed to generate leads. See Emma Kendrick for any questions.
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Primary Landing Page*
Facebook Page URL*
Please paste the advertiser’s facebook page URL below.
Media Budget per Cycle*
Minimum budget is $1500
Please enter a number greater than or equal to 500.
What is the Smart Optimisation Goal?*
Please specify the gender targeting for this campaign:*
Please specify the target age range:*
Minimum Age Maximum Age
I have provided at least 4 creatives that comply with Display/Facebook creative guidelines*
- Yes
- No
I have written the ad copy myself*
To comply with best practices, these may need to be adjusted by the Service Team
- Yes
- No
What Ad Placements do you require?
- Automatic placement (recommended)
- Manual placement
Manual Ad Placement Options:
Select where you would like your ads placed below.
- Facebook Feed
- Facebook Right-hand Column
- Facebook Marketplace
- Instagram Feed
- Audience Network
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Specific Requirements for the UTM String:
E.g. MediaPlatform / FacebookSOT / General
Source Medium Name
Targeting
Campaign Targeting*
What is the targeting area for the Custom Facebook Campaign?
- National
- State/Regional
- Radius
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Provide Radius in kms:*
Maximum radius: 80km
Central point of radius:
Provide the central point of the radius. The advertiser’s physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Street name City/Suburb State/Region Postal Code Country
State(s) to target:*
Enter one or more states to target for the campaign.
- Australian Capital Teritory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Waikato
- Bay of Plenty
- Gisborne
- Hawke’s Bay
- Taranaki
- Manawatu-Wanganui
- Wellington
- Nelson
- Tasman
- Marlborough
- West Coast
- Canterbury
- Otago
- Southland
Select Country:*
- Australia
- New Zealand
- Other
Select Other Country:
- Australia
- New Zealand
- Other
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.

Social – FB SOT Tracking
Display campaigns will likely have very few contacts due to the nature of the campaign.
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
How many tracking numbers are required?
If selecting 6+, please see Emma Kendrick for more information.
Call Recording*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Social – Facebook Conversions Qualification
Verify you have chosen the correct solution:*
Social Website Conversion campaigns optimise to a web event action someone could take on your client’s website.

Please confirm that you have chosen the correct solution
- Yes – I have chosen the correct solution
- No – I have chosen the incorrect solution (do not proceed)

Social – Facebook Conversions
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Media Budget per Cycle*
Please enter a number greater than or equal to 500.
Facebook Page URL:*
Please paste the advertiser’s Facebook page URL below.
Default Landing Page:*
Which one unique URL are you looking to optimise the campaign to? You are only allowed 1.*
Choose the most valuable website action to a client.

This is likely a “thank you page” after someone completes a purchase, or a “submission complete” page after someone completes a form.

Example 1: ‘Contact Us Form Submitted’, www.example.com.au/form-submission-complete

Example 2: ‘Purchase Complete’, www.example2.com.au/purchase-complete
Website Action URL
What Ad Placements do you require?
- Automatic placement (recommended)
- Manual placement
Manual Ad Placement Options:
Select where you would like your ads placed below.
- Facebook Feed
- Facebook Right-hand Column
- Facebook Marketplace
- Instagram Feed
- Audience Network
Tracking requirements:*
This is to use tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Specific Requirements for the UTM String:
We will apply UTMs and use best practice if this field is left blank.
List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = mediaplatform; Medium = the product type e.g. ppc, cpm; Name = campaign name) For additional help, please see your product specialist.
Please keep utm names in lower case.
Source Medium Name
Social – Facebook Conversions Targeting
Note: When describing the region, please do NOT put “surrounding” or “metro area”, provide the actual name of the geolocation.
Campaign Targeting:*
What is the targeting area for the campaign?
- National
- State
- Radius
- City
- Postcode
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Select Country:*
- Australia
- New Zealand
State(s) to target:*
Enter one or more states to target for the campaign.
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Waikato
- Bay of Plenty
- Gisborne
- Hawke’s Bay
- Taranaki
- Manawatu-Wanganui
- Wellington
- Nelson
- Tasman
- Marlborough
- West Coast
- Canterbury
- Otago
- Southland
Provide radius in kms:*
Maximum radius: 80km
Central point of radius:
Provide the central point of the radius. The advertiser’s physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Address Line 2 City State / Province / Region Postcode Country
City Targeting Requirements:*
Please provide a list of areas to be targeted for City Targeting
Postcode Targeting Requirements:*
Please provide a list of postcodes to be targeted for Postcode Targeting
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.
Select all types of ad sets you would like to run in this campaign (you can select more than one):*
- Broad Targeting – Location (recommended in addition to other ad sets)
- Detailed Targeting – Location and Audiences
- Retargeting
- Lookalike
Broad Targeting – Demographics (Age & Gender)*
What age demographic should your broad audience fall within?
Detailed Targeting – Types of Audiences (Interests & Behaviours)*
Please describe the types of people you want to target:
Detailed Targeting – Age and Gender (Demographics)*
Please also add any age and gender demographics:
Social – Website Conversions Creatives
Choose the creative type/s your require (this is not limited to one option):*
- Single image/video
- Carousel images/videos
Single Image/Video:*

Please tell us what we need to promote, the USPs & the text you require or a rough idea of what should be in the ad.

Single Image/Video Ad Format:
“Top Text” (MP controls what is written here)
[Image or Video]
“Headline” (MP controls what is written here)
CTA Button
“Newsfeed” (MP controls what is written here)
Carousel Images/Videos:*

Please tell us what we need to promote, the USPs & the text you require or a rough idea of what should be in the ad.

Carousel Images/Videos Ad Format:
“Top Text” (MP controls what is written here)
[Image or Video]
“Headline per image/video” (MP controls what is written here)
CTA Button
Do the ads need to be exactly how the client requests?*
- Yes – Please attach a document to the campaign that has the exact ad/s required to run
- No
Do you have all image/video creatives required for this campaign to be built?*
- Yes – Please send all images/videos to the relevant team
- No – You must acquire and send all images/videos to the relevant team before the campaign can go live
Which platform would you like your ads to run on?*
Your support team will choose the appropriate placement in the platforms selected based on your campaign objective. You may select more than one option.
- Facebook
- Instagram
- Audience Network
- Messenger
Additional Set Up Comments:

Social – Facebook Conversions Tracking
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
Call Recording*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
How many tracking numbers are required?
If selecting 6+, please see Emma Kendrick for more information.
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Custom Facebook
Booking ID
Campaign Budget:*
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Facebook Page URL*
Please paste the advertiser’s facebook page URL below.
Was a proposal created for this client?*
- Yes (Please attach the proposal to a new case OR to the campaign when entering it)
- No
What is the purpose/objective of the campaign? Your campaign will optimize towards what you select.
- Conversions (web events/actions someone could take on the client’s website): There needs to be a unique website URL when someone has completed an action for this to work. Eg. Form submission ‘thank you’ page, shopping cart URL, Check out URL etc.
- Lead Ads forms: This is the same as an on-platform Lead Ads campaign. The ONLY reason you would choose a Custom Facebook with this objective is if you have a specific creative/set up requirement only avail in Custom FB.
- Website Clicks: This is the same as an on-platform Web Clicks campaign. The ONLY reason you would choose a Custom Facebook for this objective is if you have a specific creative/set up requirement only avail in Custom FB.
- Reach: To get in front of the highest number of unique people.
- Video Views: You must ONLY have video creatives and want to get the highest number of ‘views’. You cannot have any other types of creatives. If you would like to have image AND video creatives, choose of the other objectives.
- Event Responses: Raise attendance at a client’s event. We DO NOT create the event, we just advertise it. Make sure the client has already created the event in Facebook.
- Brand Awareness: Increase awareness for your brand by reaching people who are more likely to be interested in it.
What Ad Placements do you require?
- Automatic placement (recommended)
- Manual placement
Manual Ad Placement Options:
Select where you would like your ads placed below.
- Facebook Feed
- Facebook Right-hand Column
- Facebook Marketplace
- Instagram Feed
- Audience Network
Tracking requirements:*
This is to use Media Platform’s tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Additional Information*
Please explain this campaign build and where the creatives/additional information will be if the product requires it.
Targeting
Campaign Targeting*
What is the targeting area for the Custom Facebook Campaign?
- National
- State/Regional
- Radius
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Provide Radius in kms:*
Maximum radius: 80km
Central point of radius:
Provide the central point of the radius. The advertiser’s physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Street name City/Suburb State/Region Postal Code Country
State(s) to target:*
Enter one or more states to target for the campaign.
- Australian Capital Teritory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Waikato
- Bay of Plenty
- Gisborne
- Hawke’s Bay
- Taranaki
- Manawatu-Wanganui
- Wellington
- Nelson
- Tasman
- Marlborough
- West Coast
- Canterbury
- Otago
- Southland
Select Country:*
- Australia
- New Zealand
- Other
Select Other Country:
- Australia
- New Zealand
- Other
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.
Audiences
Please specify the gender targeting for this campaign:*
Please specify the target age range:*
Minimum Age Maximum Age
Do you want a Retargeting/Lookalike audience in the campaign?
- Yes
- No
Please list any relevant Interest Categories to aid in creating detailed targeting.*
Choose one:
- Retargeting
- Lookalike
- Retargeting and Lookalike
Do you require ad scheduling?*
- Yes
- No
Ad Scheduling Details
Day Of Week Start Time End Time
Google Tracking
Is Code being used?*
- Yes
- No
Specific Requirements for the UTM String:
List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = MediaPlatform; Medium = our product type e.g. ppc, cpm; Name = campaign name) For additional help, please see Emma Kendrick.
Please keep utm names in lower case.
Source Medium Campaign Name
Please see the Custom Solutions team for instructions on how to set up custom campaigns.

Objective Details
Please tell us what conversions you want us to optimize towards, and where it can be found on the website.*
Eg. ‘contact us form’, www.example.com/contact-us

Please Note: You can optimise towards 2 actions, however the demographic audience targeting MUST be different. In addition, a larger budget is required to support multiple focuses ($10K+).
What? URL
What is the purpose of the form?
Eg. To conduct a survey. You will need to work closely with your Service Team to get this build on the go live day. These forms are highly tedious to create.

Please select ‘Lead_Generation’ as the objective when entering the campaign.
Privacy Policy on the website:
A privacy policy on the website is required under the data protection act. Paste below the page this privacy policy exists. A Lead ads campaign cannot be created without one.
Please choose the creative type/s you require in the campaign:
Refer to the Facebook Ads Guide for all required Specs: https://www.facebook.com/business/ads-guide
- Static/Video Ad
- Carousel (Static and Video)
- Instant Experience – MOBILE ONLY CREATIVE (This requires a tedious set up. Work with your Service Team closely before you request creatives from the client and on the day of go live).
Please choose the creative type/s you require in the campaign:
Refer to the Facebook Ads Guide for all required Specs: https://www.facebook.com/business/ads-guide
- Static/Video Ad
- Carousel (Static and Video)
Please choose the creative type/s you require in the campaign:
Refer to the Facebook Ads Guide for all required Specs: https://www.facebook.com/business/ads-guide
- Video Ad
- Video Instant Experience – MOBILE ONLY CREATIVE (This requires a tedious set up. Work with your Service Team closely before you request creatives from the client and on the day of go live).
Please choose the creative type/s you require in the campaign:
Refer to the Facebook Ads Guide for all required Specs: https://www.facebook.com/business/ads-guide

Note we cannot create carousel or Instant Experience ads for the Event Response objective type.
- Static/Video Ad
Ad Placements*
- Facebook Feeds
- Facebook Instant Articles
- Facebook Right Column
- Facebook Marketplace
- Facebook Stories
- Instagram Feed
- Instagram Stories
- Audience Network
- Messenger Inbox
- Messenger Stories
Static/Video
Does the Service Team have creative freedom?*
- Yes
- No
Ad Format:
“Top Text”
[Image or Video]
“Headline”
CTA Button
“Newsfeed”
Top Text Headline Newsfeed Description
Please tell us what we need to promote, the USPs & either the text you require or a rough idea of what should be in the ad.
Carousel
Do you have unique landing pages for the different carousel cards?
Card URL
Does the Service Team have creative freedom?*
- Yes
- No
Ad Format:
“Top Text”
[Image or Video]
“Headline”
CTA Button
“Newsfeed”
Top Text Headline Newsfeed Description
Please tell us what we need to promote, the USPs & either the text you require or a rough idea of what should be in the ad.
Instant Experience
This is a highly customised creative. We do not recommend this unless the client has high quality creatives and will benefit from it. Examples of clients: property developers, office spaces, beauty salon (where the aesthetic is important).
You will need to work with the client carefully, providing them with the guidelines to ensure this is created properly.

Refer to the Facebook Ads Guide for all required Specs: https://www.facebook.com/business/ads-guide

Custom Facebook – Tracking
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
How many tracking numbers are required?
If selecting 6+, please see Emma Kendrick for more information.
Call Recording*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked*
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

TotatLiveChat Call Connect
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Destination/Termination Number*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Phone Prefix
Please add phone prefixes your client has requested.

Code
Has the advertiser added Code to all pages on the site?*
- Yes
- No
Has Media Platform been provided with Admin access to the client's CMS to add Code?*
Add CMS details in Media Platform.
- Yes
- No
Marketing Consultant to provide Code to client/Web Developer once the campaign is Ready for Set Up.

Lead Engagement Tracking
Primary Landing Page:*
Tracking requirements:*
This is to use tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Lead Engagement – Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Lead Engagement – Call Tracking
How many numbers on the website require tracking?*
If you wish to have more than 5, please attach a file covering the additional telco requirements during campaign creation.
Call Recording:*
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix:*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix:*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix:*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix:*
Please add phone prefixes your client has requested.

Video Creation Service
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Video Bundle:*
Please select which video package is required.
- Full Motion Video
- Full Motion Video + Social Edit
Template Upload:*
Please download and complete the appropriate template from this link. Once completed, upload in this field. Max file-size is 4MB.
Accepted file types: docx, Max. file size: 4 MB.

Custom Solution – Not Specified
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Campaign Budget:*
Please describe the location targeting:
Please put as much information about the location targeting in as possible.
Describe Your Audience:
Please describe the audience the advertiser wants to display to.
Tracking requirements:*
This is to use tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Additional Build Comments:
Please add any additional information related to the campaign build.

Custom Solutions – Not Specific Tracking
Google Tracking
Is Code being used?*
- Yes
- No
Specific Requirements for the UTM String:
List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = MediaPlatform; Medium = our product type e.g. ppc, cpm; Name = campaign name) For additional help, please see Emma Kendrick.
Please keep utm names in lower case.
Source Medium Campaign Name
Please see the Custom Solutions team for instructions on how to set up custom campaigns.
Web Event Tracking
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking
How many tracking numbers are required?
If selecting 6+, please see Emma Kendrick for more information.
Call Recording*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Shopping Ads
Booking ID
Number of Cycles:*
Please enter the number of cycles this campaign will be running for.
Note: When describing the region, please do NOT put “surrounding” or “metro area”, provide the actual name of the geolocation.
Location Targeting Type:*
Please select which type of location targeting you are after.
- National
- State/Regional
- Radius
- Postcode
Note: Only the National publisher will be used for this and the city publisher will be inactive.
Select Country:*
Select Other Country:
Country
State(s) to Target:*
Enter the single or multiple states to target for the campaign.
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Northland
- Auckland
- Bay of Plenty
- Canterbury
- Gisborne
- Hawke’s Bay
- Manawatu-Wanganui
- Marlborough
- Nelson
- Otago
- Southland
- Taranaki
- Tasman
- Waikato
- Wellington
- West Coast
Provide Radius in KM:*
Please enter a number from 0 to 100.
Click Here for Radius Tool
Central Point of Radius:*
Provide the address of the central point to the radius. The advertiser’s physical address should normally be located in the radius, but the center point can be anywhere in the target area.

Street Number Street Name City / Suburb State / Province Postal Code Country
Postcodes:
Please list out all individual postcodes, separating them by a comma.
Please select the most appropriate option for National publisher targeting.
- National publisher set as per best practice (wider than city targeting).
- National publisher set to same as city publisher.
Tracking requirements:*
This is to use tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
- Call and Web Event Tracking
- Call Tracking
- Web Event Tracking
- No Tracking
Has the client provided Google Merchant Centre access, or do they require it to be built for them?*
- Access has been provided
- Access Pending
- Merchant Centre requires building
Client Merchant Centre Email:*
Please provide the client’s email address who would like access to their Merchant Centre.
Has the client provided Google Analytics "edit" access?*
- Yes
- No
Please note that we will not be able to start the campaign until the client has provided Google Analytics access.
Has the client provided their CMS details?
- Yes
- No
Please note that we will not be able to build the campaign until the client provides CMS access.
How will the additional tracking code be implemented onto the website?
Please note this is outside of the regular Code.
- Client/Web Dev to set up – Hard Code
- Client/Web Dev to set up – Google Tag Manager
- Support team to set up – Client provided access to Google Tag Manager
- Support team to set up – Client happy for us to create a Google Tag Manager account
Shipping Charges:
Please outline how the client charges for shipping. If they require a custom rate table (e.g. different shipping rates per postcode per kg), an additional $700 needs to be charged at setup.
Are there any product categories the client doesn't want to advertise?
Please note: This is not recommended as it will impact spend potential and sometimes conversions.
Does the client currently have a Google Shopping campaign running?*
- Yes
- No
Please ensure the client pauses their Shopping campaign before proceeding.
Web Event Tracking – Shopping Ads
Specific CVTs to Track:
Are there any non-standard web events that you would like to track? For example : tracking clicks on a link, or page hits. Please note that we are not able to guarantee the tracking of any non-standard web events.
CVT Name High/Medium/Low URL
Specific CVTs NOT to Track:
Are there any standard web events that you do not want tracked? For example : a client is running a sales campaign and does not want to track the form on the servicing page.
CVT Name URL
Call Tracking – Shopping Ads
How many tracking numbers are required?
If selecting 6+, please see Emma Kendrick for more information.
Call Recording*
Please confirm whether the client would like to record their calls.
- On
- Off
Complex Routing:*
Please select one if required. See Emma Kendrick regarding Complex Routing configuration.
- None
- Postcode Routing
- Exchange Based Routing
- IVR
Are there any numbers that you DO NOT want to be masked by a tracking number?*
- Yes
- No
List the numbers you do not want masked here:
Tracking Number 1 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 2 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 3 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 4 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.
Tracking Number 5 Details
Phone number(s) on website to be masked:*
Destination/Termination Number:*
This is where the advertiser’s phone rings to. Note: this cannot be a 1300, 1800, 0800 or vanity number.
Tracking Number Type:*
Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.
- Local Geo
- 1300 (AU)
- 1800 (AU)
- 0800 (NZ)
Phone Prefix*
Please add phone prefixes your client has requested.

Additional Notes
Tick here to opt out of Lead Engagement Email Programs from being enabled within Client Centre:
- Opt Out
Notes or Additional Campaign Instructions*
Please enter any extra comments regarding your campaign(s) in the space below. Responses are limited to 300 characters.

Campaign CID(s)	Campaign(s) Focus	Existing or Previous	What needs to be done differently?

Product/service to promote:	Average sale value $	Priority

Keyword

Negative Keyword

General Details

Tracking

Search Campaign One

Targeting

Click Here for Radius Tool

Must Have Keywords & Negs

Text Ads

Ad Extensions

Ad Scheduling

Web Event Tracking

Call Tracking

Tracking Number 1 Details

Tracking Number 2 Details

Tracking Number 3 Details

Tracking Number 4 Details

Tracking Number 5 Details

Search Campaign Two

Targeting

Must Have Keywords & Negs

Text Ads

Ad Extensions

Ad Scheduling

Tracking – Search Campaign Two

Web Event Tracking

Call Tracking

Tracking Number 1 Details

Tracking Number 2 Details

Tracking Number 3 Details

Tracking Number 4 Details

Tracking Number 5 Details

Search Campaign 3

Targeting

Click Here for Radius Tool

Must Have Keywords & Negs

Text Ads

Ad Extensions

Ad Scheduling

Tracking – Search Campaign Three

Web Event Tracking

Call Tracking

Tracking Number 1 Details

Tracking Number 2 Details

Tracking Number 3 Details

Tracking Number 4 Details

Tracking Number 5 Details

SEO

Business Information

Competitors

Website & Tracking

SEO History

Targeted Display

Tracking – Targeted Display

Web Event Tracking

Call Tracking

Tracking Number 1 Details

Tracking Number 2 Details

Tracking Number 3 Details

Tracking Number 4 Details

Tracking Number 5 Details

YouTube Advertising

Targeting

Click Here for Radius Tool

Ad Details

YouTube Tracking

Web Event Tracking

Call Tracking

Tracking Number 1 Details

Tracking Number 2 Details

Tracking Number 3 Details

Tracking Number 4 Details

Tracking Number 5 Details

Facebook Website Clicks

Targeting

Facebook Website Clicks Tracking

Web Event Tracking

Call Tracking

Tracking Number 1 Details

Tracking Number 2 Details

Tracking Number 3 Details

Tracking Number 4 Details